Every dose on the tin: reading ingredient amounts and NRV
Per pouch, per daily portion, compound weight and NRV: the details that make an ingredient amount useful, plus the label information kip is still confirming.
An ingredient name is a starting point. To understand the amount, you also need the unit, the portion it refers to and, for minerals, what is being measured.
Here is how to read those details, using kip's current formula as an example. Our final production specification and complete ingredient declaration are still being confirmed.
Per pouch and per daily portion are different descriptions
“Per pouch” describes one pouch. A recommended daily portion describes the amount the label directs you to use over a day. Do not assume the two are identical, or multiply your use to reach a number shown elsewhere.
For a food supplement, read the stated daily portion alongside the amounts and warnings. The Food Standards Agency's guidance advises following the label and not exceeding the recommended dose.
A blend total does not reveal every ingredient amount
If a panel lists a combined weight for several ingredients, that number alone cannot tell you how much of each ingredient it contains. Look for the individual amounts elsewhere on the label or ask the seller.
That is a reading check, not a conclusion about whether a particular product complies with the rules. A small front-of-tin panel is not the whole label.
What does NRV mean?
NRV stands for nutrient reference value: a reference used for vitamin and mineral labelling. It is not an instruction to consume that amount from a supplement.
The vitamin B6 reference is 1.4mg. kip's current product information lists 0.58mg per pouch. Dividing 0.58 by 1.4 and multiplying by 100 gives about 41.4%, shown as 41% NRV.
Always keep the portion attached to the percentage. A figure for one pouch and a figure for a daily portion cannot be compared without checking what each represents.
Compound weight is not elemental magnesium
The current kip product information lists 2.8mg of magnesium per pouch. This is the mineral amount; it should not be confused with an older figure for the weight of the compound containing magnesium.
A magnesium NRV calculation uses the mineral amount. The reference is 375mg: 2.8 divided by 375, multiplied by 100, is about 0.75%, rounded to 1% in the current product information. That percentage is not a magnesium health claim.
The five featured ingredients are not the complete list
These are the featured amounts in the current formula, per pouch:
- L-theanine: 100mg.
- Lemon balm extract: 67mg, 6:1 extract.
- Chamomile flower extract: 60mg, 5:1 extract.
- Magnesium: 2.8mg.
- Vitamin B6: 0.58mg, 41% NRV.
This summary is not the full ingredient declaration, an allergen statement or a substitute for the finished label. The final list and label details remain subject to confirmation. See the current product information and our development update.
An amount is not a promised outcome
A larger number or an extract ratio does not, by itself, tell you what a finished product will do. Likewise, an NRV percentage is not a score for product effectiveness.
Nutrition and health claims have their own conditions. The government's nutrition guidance explains that authorised claims are subject to their conditions of use. One percentage is not a complete check of a claim or a label.
Before buying, look for the ingredient list, clear amounts and portions, directions, warnings and a way to contact the seller. If any of those details are missing or unclear, ask.
Read our introduction to nicotine-free pouches, or see kip's formula and current purchase terms.
Numerical references: Annex XIII, vitamin and mineral reference values. Read the final label for the complete ingredients and recommended daily amount.